How to Set Up a Shopee Store (Or How To Sell in Shopee)

By Ramon King III , Managing Director of LOKAL

Last updated April 22, 2025

What is Shopee?

Setup your Shopee shop with Lokal

  E-commerce industry steadily grows every year globally. Recent estimates from Statista suggest e-commerce now accounts for approximately 23% of total retail sales worldwide. In Southeast Asia itself, the market share value is projected to exceed $150 billion by 2025 which is currently valued at $38 billion. One of the fastest growing e-commerce platforms across Asia is Shopee.


Founded by Forrest Li in 2015 under the Sea Group (formerly known as Garena) in Singapore, Shopee originally began as a social-first, mobile-centric C2C marketplace. Over time, the app-based platform launched features to rival that of rising e-commerce sites like Lazada and AliExpress, becoming the Shopee we know today: a hybrid B2C marketplace that can serve customers across the region. 


Shopee is most popular in the Southeast Asian region, with the platform being present in Singapore (.sg), Malaysia (.com.my), Thailand (.co.th), Indonesia (.co.id), Vietnam (.vn), Taiwan (.tw), and the Philippines (.ph). It’s also present in 2 countries outside the ASEAN area, namely: South Korea (.kr) and Brazil (.com.br).


Why should I sell on Shopee? 

As of early 2025, shopee.ph received approximately 50.4 million monthly visits in the Philippines alone. Globally, the platform processed billions of orders annually in recent years, reflecting sustained online shopping habits formed during and after the pandemic restrictions. 


Not to mention, sellers can also benefit from no commission or listing fees — in other words, signing up as a seller is totally free, and anyone can be a seller! Cross-border sellers are welcome, and can benefit from English, Chinese, Thai, and Indonesian language support the platform provides. Aside from this, transaction fees are also generally low, ranging from 1.5-2% depending on your country. 


The platform also accepts a wide range of products, with product categories being the following: 

  • Automotive
  • Computers and Accessories
  • Gaming and consoles
  • Groceries and pet food
  • Health and Beauty
  • Home and Living



  • Home Appliances
  • Mobile and Gadgets
  • Sports and Outdoors
  • Kids toys, clothing, and fashion
  • Travel and Luggage
  • Men's and women's fashion


Amongst all the categories, Home & Living, Beauty, and Fashion are the top ones to take note of. On the other hand, here are the list of things you can’t sell on Shopee platform:
  • Animal and wildlife products
  • Alcohol (Unless you have a valid license that has been approved by Shopee)
  • Artifacts and antiquities
  • Used cosmetics
  • Counterfeit currency and stamps
  • Credit and debit cards
  • Currency or credits, including digital currency or credit and stored value cards
  • Drugs, medicines of any type, and drug-like substances
  • Embargoed goods
  • Firearms, weapons, replicas, stun guns, and more
Overall, Shopee is a good choice for small business owners and sellers who want to test out the Southeast Asian market.

How do I set up a store on Shopee?

Fortunately, setting up shop on Shopee is easy and can be done in just a couple of steps. 
1. Head over to the Shopee website and click on Sign Up, which you can find in the upper right hand corner of the page. 
Lokal builds and manages your Shopee store
2.   You’ll be greeted by this prompt. Simply add and verify your phone number.
Lokal builds and manages your Shopee store
3.   You’ll be prompted for a password following your verification. Just make sure your password is between 8 and 16 characters, with at least one lowercase and one uppercase letter. 
Lokal builds and manages your Shopee store
4.   After you enter your password, you’ll be redirected back to the homepage. Following this, click Seller Center, which you can find in the upper left corner of the page. 
Lokal builds and manages your Shopee store
5.  Once there, you’ll be redirected to this page and prompted to complete your details, such as your full name, address, and phone number. When you’re done with this, scroll down from the left tab to Shop Profile.
Setting up a store on Shopee
Lokal builds and manages your Shopee Seller Account
Lokal manages your Shoppe Seller Account
6.  In your Shop Profile, complete the 3 main components: your shop name, images and videos, and your shop description. When it comes to choosing our shop name, try to make it distinctive and memorable. For your images and videos, select at least 5 in order to have a strong brand identity. Finally, for your shop description, make sure it’s short and succinct, and that it can attract shoppers to your store. Consider including something about your shop’s history, main products, and even when you’re most active in chat. 
Lokal optimises your Shopee account

Things to Note When Naming Your Shop

When it comes to naming your store, Shopee has some policies and guidelines you need to abide by. They are as follows:
Do's

 

  • Use a trademark or brand name only if you are the brand owner (Shopee will require some evidence!)
  • Choose a name that contains at least 5 characters, but nothing over 30 characters
  • Select a name that isn’t already used on Shopee (You can do this by looking up shop names in the search bar of the platform)

 

Don'ts
  • Include the word “Shopee” in your store name
  • Use vulgar, prohibited, offensive, or sensitive words in your shop’s name
  • Add emoticons or special characters
  • Have it as all/only numbers
  • Make your shop name full of irrelevant product names
  • Place personal information in your shop name
  • Include commercial promotions like free shipping 
  • Add links to external websites or platforms (i.e. www., .net, .com)
When you’re done, you’ve finally put up your shop! The next thing to do is create listings of your products.

How do I list products for my Shopee store?


 Once you’ve established your store, you can start putting up your products. Before this, however, take note to read  Shopee’s Prohibited and Restricted Items Policy.

1.  From the Seller Center , look for the Product tab and click on My Products . Your page should look like this.
Lokal builds your Shopee store
2.   Click on Add New Product, input your Product Name then choose the Categories and Sub-Categories your product falls under.
Lokal manages your Shoppe Seller Account
3.   Then, add a detailed Product Description, along with some high resolution Photos and Videos. Input all the other necessary information needed as well, which can vary based on your product.
Lokal manages your Shoppe Seller Account
4.   Select your shipping settings by inputting the Weight and Parcel Size. Shopee will automatically recommend some logistics providers for your product. Take note that different shipping providers may have different shipping fees based on the size and weight. 
Lokal manages your Shoppe Seller Account
5.   When you’re done, simply click Save and Publish at the bottom of the screen. Add as many products as you have.

Frequently Asked Questions

Here are some frequently asked questions about Shopee stores that you may find yourself asking.
  • What are the fees that need to be deducted or paid?

    Joining Shopee is totally free! The only thing that gets deducted is your Transaction Fee, which can range from 1.5% to 2% depending on the country, and gets taken from the buyer’s purchase monies. If you’re a Shopee Mall seller, you’ll be charged a commission fee. This is calculated as 3 to 5% of the product listing price, minus any seller-borne vouchers or price discounts. 


  • How can I get paid on Shopee?

    The options for payment can differ based on your country. For instance, in Singapore or Thailand, buyers can only pay via debit card, credit card, or bank transfer. Cash on delivery isn’t available for these countries. However, for countries like the Philippines and Taiwan, customers have the option to pay via:

    • Cash on delivery
    • Credit or debit card
    • ATM transfer
    • Online banking transfer
    • Over-the-counter payments

  • How can I get free shipping for my store on Shopee?

    You’re qualified to get free shipping by simply having a valid Pickup Address. Once you do, a notification in the app will be sent to you within 7 days notifying you that you’re qualified for free shipping. 

    Then from there, follow these steps:

    • Click Free Shipping. Tap on “Get Voucher” to get Free Shipping vouchers
    • Tap on “View Vouchers” to go to “My Vouchers” where you can view your claimed Free Shipping vouchers.
  • How can I become a preferred seller on Shopee?

    Aside from strictly complying with Shopee’s Policies and Guidelines, your store must sell genuine quality products, have competitive prices, and great seller ratings and customer satisfaction to become Preferred Seller. Being a Preferred Seller is by invitation only, and some criteria must also be followed:


    • Monthly new orders - Minimum 75
    • Unique buyers per month - Minimum 35
    • Chat Response Rate - Minimum 70%
    • Shop Rating - Minimum 4.6
    • Penalty Points - 0 in the current quarter
    • Products - 100% authentic, no counterfeit products
    • Ready Stock - 95%

    Keep in mind that Shopee’s teams are responsible for selecting Preferred Sellers, so make sure you follow the guidelines strictly. 


  • Who will do the shipping? What logistics options do we have?

    The shipping options depends on your country of origin. We’ve compiled a list of available shipping companies below:


    Singapore

    • NinjaVan
    • Singapore Post

    Malaysia

    • NinjaVan
    • ABX Express
    • Gdex
    • Poslaju
    • J&T Express
    • POS Malaysia
    • Skynet

    Indonesia

    • JNE
    • J&T Express
    • Black Arrow Express
    • Philippines
    • LBC Express
    • Black Arrow Express
    • Shopee Xpress Tracking
    • XPost Integrated 

    Thailand

    • Thailand Post
    • Thai Parcel
    • NinjaVan Thailand

  • Is it free to sell on Shopee?

    Yes, it’s free to sell on Shopee! The only time you need to pay is if you’d like to be part of Shopee Mall, which requires a 315USD fee to register. 

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