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Embedded marketing teamsSydney and Manila, since 2017

The senior marketing team you need, inside your team.

Senior direction and specialist work, joined to the team running your whole marketing operation.

In your Slack from day one.

In the pressadobo Magazine: “Joshua Pielago and Ramon King III of LOKAL on Ely, a managed AI service for hotels” ↗

Who we work with

Your operation.
Our team, inside it.

Built for the people responsible for more than one campaign, one channel or one location.

01 Agency partners

More capability.
Still your agency.

A senior strategist and specialists work under your brand, across your accounts. You own the client relationship. We never face your clients.

One place to brief, review and decide what happens next. One retainer per partner, from USD 2,000 a month.

Explore the agency partnership ↗

For Australian agencies ↗

02 Multi-location groups

A shared plan.
Room for every location.

Strengthen your central team with marketing direction and specialist work across your properties, clinics or business units.

Shared priorities, location-specific work and one reporting pack. Demand, conversion and retention connected across the business.

Explore the embedded team ↗

Selected work

Relevant work.
Across the operation.

Portfolio-wide marketing for a hotel group. Long-term organic growth through an agency partnership.

Multi-location · 2024–2026

Hospitality Innovators, Inc.

Marketing across 16+ independent hotel properties in the Philippines, connecting portfolio priorities with work for each property.

Lower total ad spend
41%
More clicks
46%
Lower Google CPC
61%
Higher Google CTR
195%
See the multi-location work ↗

Agency partnership · 64 months

Behind the agency.
Behind the result.

Long-term organic work for a US direct-to-consumer business, delivered through a confidential agency partnership.

ROI on organic spend
1,751%

A 98% increase in organic conversions over the engagement.

See the agency work ↗

Results from these client engagements, not forecasts for yours.

What you get

Direction first.
Then the work.

One senior lead connects the priorities, the specialists and the decisions your team needs to make.

01 Set the direction

A plan for the whole picture

Your strategist looks across demand, conversion and retention. Together, we decide where to invest, what to fix and what to stop.

How we start ↗

02 Deliver the work

The specialists to follow through

SEO, paid media, content and technical marketing, coordinated around the same plan. Your team gets the capability without managing separate suppliers.

Explore the services ↗

03 Keep it connected

One team to work with

A shared workspace, a named strategist and a regular review. Your leadership gets a clear view of what shipped, what changed and what comes next.

Meet the people ↗

“…market intelligence and actionable insights that help us make better decisions, faster.”

John CruzSVP Operations, Hospitality Innovators, Inc.

The first 30 days

From introductions
to work in motion.

Meet your team, agree the direction and get the first work moving.

  1. Day one

    We join your team.

    Meet your strategist in Slack. Share access, business context and the decisions you need help with.

  2. By week two

    The plan takes shape.

    Review demand, conversion and retention. Agree the priorities, the budget and what to tackle first.

  3. Week three

    The work gets moving.

    Specialists start the agreed work. Your strategist keeps the work connected to the plan.

Then, month by month.

Review what shipped, what changed and what comes next. A day-60 fit check, with an initial six-month term, then monthly.

The people

People you can put a name to.

Senior direction and specialist work, with a team in Sydney and Manila working together since 2017.

Joshua Pielago

Joshua Pielago

Founder

Ramon King III

Ramon King

Co-Founder & Managing Director

CJ Masungsong

CJ Masungsong

Marketing Director

Read the team’s background ↗

In good company:

  • Aboitiz
  • ABS-CBN
  • Alino Hotel
  • Alveo
  • Aurora Subic
  • Awaken
  • Ayala Land
  • Bang & Olufsen
  • bulthaup
  • Casa Milano
  • Club Nalu
  • Coca-Cola
  • Costa Solana
  • Dedon
  • EssenceMediacom
  • Gaggenau
  • Great Deals
  • Harvest Hotel
  • Hospitality Innovators, Inc.
  • Hue Hotels and Resorts
  • Jollibee
  • JTI
  • Knoll
  • Minotti
  • Mobile Legends
  • Monde Nissin
  • P&G
  • Picasso Boutique Serviced Residences
  • PLDT
  • Power Mac Center
  • SMDC
  • The Belamy House
  • Uber
  • Unilab
  • WPP

Also from LOKAL

AI, put to practical use.

AI supports the way our team works. Our separate AI practice helps yours build that capability too.

Start with training, map the opportunities or work with us on implementation. You don’t need an AI project to work with our marketing team.

Guides from the team

Guides for the decisions ahead.

Read a practical guide before you brief the team.

All guides ↗

Practical guides to hotel marketing, ecommerce, agency operations and AI, written by the team doing the work.

AI guides ↗

Practical reading for people choosing AI tools, learning how to use them and deciding what to put into everyday work.

E-commerce guides ↗

Store setup, marketplaces, payment methods and customer behaviour for people building an e-commerce business in the Philippines.

Guides for agencies ↗

How to choose a team, prepare a brief and keep responsibility clear when specialists work under your agency’s brand.

Common questions

Before we talk.

What the team owns, how the relationship works and where to start.

Who does LOKAL work with?

We work with agencies and multi-location businesses that need senior marketing direction and a team to deliver it. For agencies, we work under your brand and never face your clients. For hotel groups, property managers, clinic groups and other multi-location businesses, one plan connects the central team with each location. Organisations developing their own AI capability can start with the AI practice ↗.

Do you work outside the Philippines?

Yes. LOKAL works across Sydney and Manila, and supports teams outside the Philippines. We agree the shared schedule, communication channel and approval process around the people making decisions. Your strategist sets the marketing priorities with your business context in view, and the specialists deliver the agreed work. Meet the team ↗

Do you replace an existing agency, or work alongside?

We can work alongside your existing agency or internal team. We begin by identifying who owns the marketing plan, which responsibilities are already covered and where direction or specialist support is needed. Your strategist connects the agreed work rather than duplicating it. If you are an agency, the relationship stays yours and our work stays under your brand. See the agency model ↗

What does an engagement actually look like?

Your strategist joins your working channel from day one. We review the existing work and audit demand, conversion and retention. By week two, there is a full-funnel plan and priorities; specialists start in week three. Each month, we review what shipped, what changed and what comes next. The initial commitment is six months, followed by monthly terms, with a day-60 fit check. Read the first 30 days ↗

How long until we see results?

The first month establishes the plan, the starting measures and the work to begin. Business results depend on your starting position, channels, budget, market and the changes we agree to make. We set milestones for the work and review outcomes against the starting position, so you can see what changed and decide what to do next. We do not promise a fixed date for rankings, bookings or revenue.

Who owns the work, the data and the accounts?

Your business keeps ownership of its accounts, data and the work produced for the agreed engagement. For an agency, the client relationship and brand remain yours. We agree access, responsibilities and handover arrangements at the start, including any third-party software or licences needed for the work. Read the account-protection rules ↗

Why not just hire in-house?

Hiring in-house can be the right choice when you have a clear role and enough continuing work for it. An embedded team gives you a senior strategist and the specialists needed for the agreed plan, with the team configured around that work. We can also support the people you already employ. The consultation helps identify whether you need a hire, more direction or specialist support across several disciplines.

How is this different from an agency retainer?

The starting point is responsibility for the marketing plan. A senior strategist sets the priorities across demand, conversion and retention, then puts the right specialists on the work. We work in your communication channel with one plan and a review schedule. For agencies this happens under your brand; for multi-location businesses the plan connects central decisions with the needs of each property, clinic or unit.

Do you guarantee results?

We agree the scope, responsibilities, work milestones and measures of success. We do not guarantee a search ranking, an AI recommendation or a revenue outcome. Those depend on factors beyond the team’s control as well as the work itself. Your strategist makes progress and trade-offs visible, reviews the evidence with you and adjusts the plan when the results call for a different decision.

Why 100% client retention since 2024?

That figure describes LOKAL’s client retention since 2024; it is not a lifetime rate or a promise about future engagements. The work is organised around a named strategist, agreed priorities and regular review. The figure alone does not establish why each client stayed. Use the consultation to understand the working relationship and whether it fits your team. Read the company record ↗

How does LOKAL measure success?

We start with the business decision and agree measures across demand, conversion and retention. Your strategist connects work measures with outcomes such as qualified enquiries, bookings, sales or repeat business, according to the engagement. Reports show the starting position, the work completed and what changed. For multi-location businesses, one reporting pack lets the central team and owners compare the work across locations.

How do I get cited by ChatGPT, Perplexity and Google AI Overviews?

Start with clear, accurate information about your business, products and services. Your strategist decides where AI search belongs in the marketing plan. Specialists review content, structured data and relevant third-party evidence, then monitor how the business appears in answers. AEO is part of the work when it serves the plan; no team can guarantee that a platform will cite you. See the AEO service ↗

What is an embedded marketing team?

An embedded marketing team is a senior strategist who owns your marketing plan, plus the specialists who deliver it inside your team. Your strategist sets the priorities across the full funnel, the budget and what to stop. Specialists carry out the agreed SEO, paid ads, AEO, technical marketing and AI work. You get the thinking before you get the hands. See the services the team runs ↗

Where is the team based, and when do we work?

LOKAL works across Sydney and Manila. We agree the shared schedule, communication channel and review rhythm with you at the start. An Australian agency can arrange account work around its working day; a multi-location business can coordinate approvals through its central team. Tell us who needs to join the decisions so we can set a schedule that works for them. Meet LOKAL ↗

How does it start, and what does it cost?

Start with a 30-minute consultation. We discuss your team, the work already running and the decisions that need support. Agency retainers start from USD 2,000 a month, with one retainer per partner configured around the account work. Multi-location work is scoped in the consultation. The initial commitment is six months, followed by monthly terms, with a day-60 fit check. See how agency pricing works ↗

Your next step

Tell us where your team needs support.

Start with your email. We’ll arrange 30 minutes to talk through your marketing and where you need help.

Enter your work email to continue.

We reply within one business day.